LEGO® Life is a safe, creative social app designed for kids and keen LEGO builders. Kids can share videos they create in the fully moderated community, get inspired and engage with other young LEGO creators using emoticons and moderated text comments in an entirely free and safe kid-friendly social media app. A fun app for nurturing kids’ creativity and education with awesome LEGO building ideas, decorating challenges and quizzes for kids, LEGO Life is the ultimate companion for LEGO creators, packed with fun and fuelled by imaginations.
With LEGO Life kids can:
- Build themselves using the LEGO Minifigure Avatar creator and customise their character profile with a safe, anonymous nickname
- Bring their Avatar to life with an augmented reality feature on compatible phones
- Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent
- Use emoticons and text stickers to chat with other young LEGO creators in the community
- Discover creative building tips and hacks to learn how to use LEGO bricks in brand new ways
- Take on exciting challenges for kids, kids’ quizzes, decorating and creative building activities
- Find awesome, kid-safe videos as an alternative to kids tv, featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more!
- Friend their favourite LEGO characters, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts
Safe, kid-friendly social media space for children to share:
- To ensure safety, kids have a completely anonymous profile and username and can make their own LEGO Minifigure using the avatar creator
- Verify your child’s account to control the actions they can perform and unlock the full LEGO Life experience for your child, including features where they can share multiple pictures or comment with text on LEGO posts
- Account verification is quick, easy and is only required once
- All uploads, including videos and text comments, are fully moderated before being approved as safe for kids
- The app is FREE and there are no adverts, in-app purchases or third-party advertising
LEGO marketing content and information is served in the hope of inspiring play alone or in creative children’s groups
- All uploads, including videos and text comments, are moderated before being declared as safe for kids sharing - those revealing personal information or containing unsuitable material are rejected
- Verified Parental Consent requires a one-time credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your card details will not be stored anywhere on our systems
- Identity verification is possible using the most common international credit and debit cards
- As part of the LEGO Account sign-up, we collect the following information from you and your child:
o The country in which you live
o Your email address
o Date of birth
We use your personal information to manage your account and review anonymised data to provide a safe, contextualised and excellent LEGO building and kids’ learning and social networking experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.
- For app support, please contact LEGO Customer Service: www.lego.com/service
- The list of compatible devices for the augmented reality avatar maker feature can be found at www.lego.com/service/device-guide
LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2021 The LEGO Group.
Find fun kids’ videos and lots of LEGO quizzes, decorating and building activities in our creative social media network for young LEGO Creators.
A safe social media app for kids with creative challenges, cool groups & videos

WHAT’S NEW
We have made the LEGO® Life experience even better by fixing some bugs and improving performance in the app.